30 Comments
User's avatar
Sean Valdrow's avatar

I think you misinterpreted the cover art for The Sky Detectives; that flyer ain't bailing out, he's repairing the engine in mid-flight.

You also need to look into the cover art for G-8 and His Battling Aces.

Good God! They have one cover where a monstrous man is not only daring to dogfight with G-8 and his Battling Aces, he's getting his air-to-air victory by RAMMING one of G-8's Battling Aces, and not only is he ramming his biplane into one of G-8's Battling Aces, he's simultaneously leaping from his cockpit to get at the G-8 pilot to throttle him.

I admire that level of dedication in achieving victory.

I think the G-8 series were aimed at a younger male audience than what you have here, but please do take a look. That's some great cover art.

Expand full comment
Henry Brown's avatar

I remember reading about the G-8 stories at some point. I have a huge collection of these paperback and pulp covers, but I decided not to try cramming them all in one article. The cover you describe sounds insane!

My comment about bailing out was regarding the cover of Wings, not Sky Detectives.

Thanks for the recommendations. I’ll have to find those G-8 stories somewhere.

Expand full comment
Sean Valdrow's avatar

Sorry, I misinterpreted your remarks. I took the placement of the remark as oriented toward the picture below, not above.

Please do dig out the G-8 stuff. Cover art is amazing stuff. I look forward to future essays on this.

Expand full comment
INFAMOUS REVIEWER GIO's avatar

Gorgeous covers! 😍😍😍

Expand full comment
Henry Brown's avatar

Especially that one specific cover, eh?

Expand full comment
Ulysses's avatar

It's not coincidence that Frazetta is disproportionately represented here. He was a master!

Also, I am impressed at the typography of several of these. Especially that "Adventure" one!

Expand full comment
Henry Brown's avatar

Frazetta was a BEAST. I've bought a few books just because of his kickass art alone.

BTW, his granddaughter has a Youtube channel called "Frazetta Girls," with some interesting content.

Expand full comment
Live Laugh Lovecraft's avatar

Not gonna lie, I would absolutely be up for these styles (or at least elements of them) making a comeback. There's something so DYNAMIC about them in comparison with the big-title-static-object-"the xx of xx" vibe we get so often nowadays - both of these should have a time and place, my bookshelves need chaos.

Expand full comment
Henry Brown's avatar

Along with the men's fiction renaissance, I would love to see a renaissance in cover art to compliment it.

Expand full comment
Carefulrogue's avatar

>This scene probably doesn’t play a big part in the plot. Maybe the scenario doesn’t even occur. But it assures the reader there are thrills awaiting.

Hell, this tradition has been carried into anime opening sequences. And ya know what, showing some promise of what's to come is good enough.

Expand full comment
Mark Armstrong's avatar

"If you want to take readers along on a thrilling adventure, show them you mean business with a cover that promises such. But for the sake of all that’s holy, deliver on those promises."

Amen!!-- and I really enjoyed the collection!! 👍💪😅

Expand full comment
Alvin Jacent's avatar

If you dig- and miss- the vibe showcased in a lot of these covers, id recommend checking out The Art Of Pulp Fiction by Ed Hulse. Pricey, but a great collection of some of the best in the business back when beautiful painted covers for paperbacks were the norm.

I forgive the majority of ugly-ass indie covers. It’s the difficulty when you ask writers to be all in one authors/marketing team/social media influencers/PR teams. A lot of writers In the 40s would have also had cookie-cutter or gnarly covers if they didn’t have a team partnering them with excellent artists like the above.

Expand full comment
Henry Brown's avatar

True that. Authors have never had to wear so many hats as now. And with most of us not being accomplished graphic designers, we sometimes just get it wrong. Most of us are running a publishing business on a shoestring budget so the nearly-universal knee-jerk advice to “hire a professional” is ignorant.

All that said, you are the exception. Most customers don’t care one iota about our difficulties and will absolutely reject a book out-of-hand if there’s something about the cover they judge to be sub-par—like the commenter on my last post who sort of inspired this one.

Quite often, these judgments are subjective, too. It’s a buyer’s market. There’s a glut of books out there and many are rejected for the pettiest of reasons.

Expand full comment
Liudmila Brus's avatar

Captain Blood! Such a valiant and badass character!

Expand full comment
Jim Pagliaro's avatar

I love the addition of all the Frank Frazetta covers.

Expand full comment
Henry Brown's avatar

He was the penultimate fantasy artist IMO.

Expand full comment
Jim Pagliaro's avatar

Absolutely. As a teenager I had several of his posters on my walls. My favorite was from the “Frost Giant’s Daughter”. Snow Giants.

Expand full comment
Parker McCoy's avatar

The "I Watched Them Eat Me Alive" cover is gruesome and also, pretty funny. Hehe. I'd definitely like to read that one and see how the hero gets out of that...if he does. The "Outlaw Brand" is about as great as I've seen in a pulpy Western cover. I'm going to have to read that one and of course, he gets extra points for the name PARKER Bonner. Hehe. "A Dame Called Murder" is probably my favorite since I'm a big film noir fan. It really makes me think of Double Indemnity. But I will say that that "Bluewater Bullion" is such a cool cover. I think those old helmets are so cool. What a great list. Awesome post.

Expand full comment
Henry Brown's avatar

Thanks, Parker. There are so many cool covers, I’ll just have to share more in the future.

Expand full comment
Man of the Atom's avatar

If that cover alone doesn't make the reader an H Beam Piper fan, then they are a lost cause.

Expand full comment
Henry Brown's avatar

Hoowah. I think it made me one. Nevermind that adage about not judging a book by its cover.

Expand full comment
Wyatt Werne's avatar

Honestly I just think we are in an era where covers suck, trad much more than indie--All neon colors and busy themes.

Cover style fads come and go based on tbe latest groupthink, always have. Its augury: one sells big, so people adopt it thinking its the new secret sauce (it isnt, but tell that to the bird).

I do like the throwback style covers!

Expand full comment
Angry Jumpmaster's avatar

Digging the Molly Hatchet album cover art. This is an excellent collection of book covers.

Expand full comment
Jim Pagliaro's avatar

Check out the Frank Frazetta museum in Pennsylvania

Expand full comment
Chris Ross's avatar

I loved covers like these when I was younger. At the time they screamed adventure!

Expand full comment
Henry Brown's avatar

Same here.

Expand full comment
Edward.Marlo.Ruiz's avatar

The Moon Men cover is so fn dope.

Expand full comment
Henry Brown's avatar

Agreed!

Expand full comment
James Steinhaus's avatar

Cover art is designed for who is spending money in that market. The same group that these were marketing to in the past are now largely spend that money on video games and/or porn. They are going after other buyer now, so different types of art.

Expand full comment
Henry Brown's avatar

What other buyer are “they” going after? “They” being both tradpub and indies?

Expand full comment